Watch 3-D at Home

Did you like the movie Avatar or Alice in Wonderland in 3D? If yes you are going to love the next big technological investment in the media industry. Some media companies such as Samsung, Sony, Panasonic, and LG have already put their new 3-D televisions out the market. Isn't it amazing that you can have the characters basically in your living room? I found this article on the website of New York Times.

To make it more appealing, Samsung worked together with DreamWorks, and other Hollywood companies, and the band Black Eyed Peas about creating 3-D content for home viewing. So it means that after you buy the television you are actually going to have movies to watch in 3-D. Since the first question that ran came into my mind was; it is one thing that I have a 3-D Tv, but what am I going to watch, because so far there are maximum three or four movies I know about that are in 3-D? As a start DreamWorks is going to make the Shrek movies and the movie Monsters vs. Aliens in 3-D. It sounds better now, isn' it? In addition the article also mentions that these televisions have the option to switch from 2-D to 3-D by pushing only one button.
Companies believe that with this invention the audience will be more active. Tim Bexter, president of Samsung Electronics America put it this way: "there will be less passive sitting back and watching television, and a more immersive, interactive experience.”
Needless to say that these televisions do not cost a few pennies. The 46-inch model is $2,600, while the 55-inch model is $3,300, plus the bundle includes two pairs of glasses and a 3-D DVD for an additional $350. Nice prizes, right? But I have no doubt that for many people it is perfectly worth it.

Technology always provides something new to us, to the audience. Although there can be economical problems, recessions, technology will keep going forward and keep reaching higher and higher. We all know that technology is a huge part of our lives, as a big percent of the population uses cell-phones, internet, watches television, listens to the radio, goes to the movies. So we can say that we are the one who keep the technology moving, as we are dependent on it. Not to mention that when something new comes out, it is in order to please our comfort. For example if we look at the post Christina wrote on April 1st, about the fact that we can control the gadgets of our devices with our skin is also made to make us feel more comfortable and enjoy it at the same time.
In the book Media Society, Croteau and Hoynes make an important point when they say that technology has an effect on our habits and can shape the use of media. They say "To understand the relationship between media and society, we cannot ask only what a new technology does to people, We must also ask what people do with the new technology." So when we are talking about technology and society, we are talking about a two-way road, where when one does something, it affects the other one.

I think it is important to see that we make technology to change and it makes us to change too. To create 3-D televisions is really expensive, but it is clear that people are going to buy it, and it will make profit to those companies, and they know it otherwise they would not do it.
Personally, I really like 3-D movies so if I had enough money to buy a Tv like that, I would probably do it. How about you? Would you enjoy watching 3-D movies at home?

Klaudia